.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in financial backing every year, have brought up virtually $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag results from market concentration, improved regulative stress, and economic uncertainties.ADWEEK spoke with five VCs that continue to acquire adtech providers, in spite of these obstacles, about what they are trying to find and also what they stay away from. Perhaps unsurprisingly, these financiers are targeting opportunities in privacy-focused modern technologies and also industry-specific places such as hooked up television.