Why has The Economist changed its own font?

.YOU MAY not understand it, yet different typefaces generate different feelings. Serif typefaces, along with small strokes in the end of letters, are commonly located in books and papers. They appear trusted and also authoritative.

Sans serif fonts, which appear, can easily seem present day and casual. Graphic uniformity offers audiences a sense that they know where they stand up it helps to build rely on. In the case of The Business analyst, it specifies the shade for our writing.